

Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
4 days ago5 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
Jun 173 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.

Boruch Meir "Meyer" Greenbaum
Jun 162 min read


A Burn, A Roast, and the Business of Healing
A Friday afternoon burn while prepping Shabbat dinner became a powerful reminder of what it means to heal. From kitchen accident to clinical care, I treated my own wound using the same tools I’ve helped bring to market. This post is about pain, purpose, and the business of healing—body and soul.

Boruch Meir "Meyer" Greenbaum
Jun 53 min read


Cock-a-Doodle Courage
Courage isn’t loud. Sometimes, it’s just a quiet walk forward—side by side with your fear, owning the path, one step at a time.

Boruch Meir "Meyer" Greenbaum
Apr 171 min read


The Morning After—and the Markets That Never Sleep
Tariffs, volatility, and global shifts—what a Passover morning in Melbourne taught me about staying steady in chaos.

Boruch Meir "Meyer" Greenbaum
Apr 172 min read


How I Got My First Job (and Found Myself)
It was the year 2000. Roza and I had just returned to Los Angeles after living in Israel during the first year of our marriage. We had...

Boruch Meir "Meyer" Greenbaum
Apr 66 min read


Emoji Etiquette and the 🩵 of Communication
I use emojis when I communicate… a lot. 😳 It’s a habit I picked up only recently. And I love it. ❤️ Emojis help encapsulate my feelings...

Boruch Meir "Meyer" Greenbaum
Apr 42 min read


From Malignancy to Mission: Building a Platform of Light
After several years away, I’m heading back to Australia for the second time in two weeks. Last week’s trip was brief—a stopover after...

Boruch Meir "Meyer" Greenbaum
Apr 32 min read


The Name of the Game
I started my professional journey in late 1999, shortly after returning to Los Angeles to welcome our first child, having spent most of...

Boruch Meir "Meyer" Greenbaum
Feb 282 min read