

The Shabbos That Opened Our Eyes
From songs and stories to soldiers and soul-searching. What happens when a table becomes a turning point We had an incredible Shabbos ...

Boruch Meir "Meyer" Greenbaum
Aug 46 min read


The Book That Traveled With Him Everywhere
Sometimes a thirty-minute wait time in a lobby, turns into a friendship and a moment turns into meaning. I really put myself out there in...

Boruch Meir "Meyer" Greenbaum
Aug 42 min read


“You’re Killing Me, Larry” and Inspiring Me, Too
The Mensch behind the Mattress Empire: Lessons in Legacy, Loyalty, and Soulful Success Last night at The Huddle , a Jewish entrepreneur...

Boruch Meir "Meyer" Greenbaum
Jul 233 min read


When Someone Falls, Who’s Responsible? A Morning Learning with My Brother
TL;DR: In this week’s Torah portion (Masei), I was learning with my brother Kivi, a Chabad campus rabbi, about the Cities of Refuge and...

Boruch Meir "Meyer" Greenbaum
Jul 225 min read


The Harmony of Letting Go
A moment in Miami reminded me why we should record everything. In business and in life. Note: A glossary of Hebrew, Yiddish, and...

Boruch Meir "Meyer" Greenbaum
Jul 209 min read


The Tipping Point Is Here
Reflections on Gimmel Tammuz, the Rebbe’s Legacy, and What Comes Next Yesterday afternoon, I was standing in my brother and...

Boruch Meir "Meyer" Greenbaum
Jul 24 min read


Not So DUM™ After All
From brand setback to bold clarity, DUM Diagnostics ™ was born to show the world that Jewish blood, and life itself, is not cheap.

Boruch Meir "Meyer" Greenbaum
Jun 134 min read


No One Escapes Alone — Why Smart Deals Deserve a Deal Shepherd from Day One
Deals rarely fall apart because of bad intentions. They fail when no one is protecting alignment. In this post, I explore why appointing a neutral Deal Shepherd from the start isn’t about fixing problems—it’s about elevating outcomes, building clarity, and ensuring your deal lives up to its full potential.

Boruch Meir "Meyer" Greenbaum
Jun 62 min read


A Burn, A Roast, and the Business of Healing
A Friday afternoon burn while prepping Shabbat dinner became a powerful reminder of what it means to heal. From kitchen accident to clinical care, I treated my own wound using the same tools I’ve helped bring to market. This post is about pain, purpose, and the business of healing—body and soul.

Boruch Meir "Meyer" Greenbaum
Jun 43 min read


The Business of Soul
What if success meant staying true to your soul? Discover how real leaders build businesses that reflect who they are—and why it matters more than ever.

Boruch Meir "Meyer" Greenbaum
May 112 min read