

Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Birds of a Feather
A WhatsApp photo of two remarkable people, one new, one familiar, triggered a reflection on trust, ownership, and the kind of relationships worth building. In this post, I explore what it means to truly belong, how to choose the right partners, and why some people walk in just as others are walking out, by design.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Dil-Do or Dil-Don’t?
He handed me a bag with a rubber prototype. My wife found it on Shabbos. What happened next became family legend.

Boruch Meir "Meyer" Greenbaum
Jun 254 min read


Clean Hands. Clear Conscience. True Brand.
Note: This post includes Hebrew and Jewish terms, both spiritual and legal. A glossary is available at the end for context and clarity....

Boruch Meir "Meyer" Greenbaum
Jun 225 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
Jun 163 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.

Boruch Meir "Meyer" Greenbaum
Jun 152 min read


Not So DUM™ After All
From brand setback to bold clarity, DUM Diagnostics ™ was born to show the world that Jewish blood, and life itself, is not cheap.

Boruch Meir "Meyer" Greenbaum
Jun 134 min read


🐝 Honey, I Shrunk the Wounds!
A kitchen burn led me down a sticky rabbit hole — into the world of medical-grade Manuka honey, wound care innovation, and why nature still outperforms pharma in the places that matter most.

Boruch Meir "Meyer" Greenbaum
Jun 63 min read


No One Escapes Alone — Why Smart Deals Deserve a Deal Shepherd from Day One
Deals rarely fall apart because of bad intentions. They fail when no one is protecting alignment. In this post, I explore why appointing a neutral Deal Shepherd from the start isn’t about fixing problems—it’s about elevating outcomes, building clarity, and ensuring your deal lives up to its full potential.

Boruch Meir "Meyer" Greenbaum
Jun 62 min read


A Burn, A Roast, and the Business of Healing
A Friday afternoon burn while prepping Shabbat dinner became a powerful reminder of what it means to heal. From kitchen accident to clinical care, I treated my own wound using the same tools I’ve helped bring to market. This post is about pain, purpose, and the business of healing—body and soul.

Boruch Meir "Meyer" Greenbaum
Jun 43 min read