

Tearing Flesh, Building Soul
Why gossip, cruelty, and exploitation corrode communities, and how universal principles can transform decay into renewal. The Setting...

Boruch Meir "Meyer" Greenbaum
Aug 184 min read


Pelvis Has Left the Building (and Now It's Glowing)
A true story about magnetic chairs, pelvic miracles, and divine timing in medical distribution. Some things you just can’t make up. A few...

Boruch Meir "Meyer" Greenbaum
Jul 243 min read


When Someone Falls, Who’s Responsible? A Morning Learning with My Brother
TL;DR: In this week’s Torah portion (Masei), I was learning with my brother Kivi, a Chabad campus rabbi, about the Cities of Refuge and...

Boruch Meir "Meyer" Greenbaum
Jul 225 min read


The Harmony of Letting Go
A moment in Miami reminded me why we should record everything. In business and in life. Note: A glossary of Hebrew, Yiddish, and...

Boruch Meir "Meyer" Greenbaum
Jul 209 min read


Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Not So DUM™ After All
From brand setback to bold clarity, DUM Diagnostics ™ was born to show the world that Jewish blood, and life itself, is not cheap.

Boruch Meir "Meyer" Greenbaum
Jun 134 min read


What I Learned at McKesson's National Sales Conference About Values-Driven Business
After three intense days at the McKesson Medical-Surgical National Sales Conference, I found myself unexpectedly moved—not just by the scale of the event or the industry announcements, but by a quiet moment of recognition from a respected manufacturer. It reminded me that values-driven leadership isn't just noticed… it’s needed. This is a reflection on that moment, what it taught me about the Business of Soul, and why companies built with integrity will always win the long ga

Boruch Meir "Meyer" Greenbaum
May 212 min read


The Morning After—and the Markets That Never Sleep
Tariffs, volatility, and global shifts—what a Passover morning in Melbourne taught me about staying steady in chaos.

Boruch Meir "Meyer" Greenbaum
Apr 162 min read


The King of Content: On Truth, Business, and a Lesson from the Rebbe
The Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, whose recorded words continue to inspire generations across the globe. This...

Boruch Meir "Meyer" Greenbaum
Apr 74 min read