From Malignancy to Mission: Building a Platform of Light

After several years away, I’m heading back to Australia for the second time in two weeks.

Last week’s trip was brief—a stopover after visiting manufacturing partners in China, just in time to celebrate my niece’s wedding. Now, I’m returning to spend Pesach (Passover) with family and friends.

Pesach, also known as Chag Hageula—the Festival of Redemption—commemorates our exodus from slavery in Egypt. But the message is timeless: liberation isn’t only about leaving physical bondage. It’s also about breaking free from limiting beliefs, toxic influences, and internal barriers that hold us back.

On this journey, I’ve been reflecting on a story my father used to tell us.

One of his closest childhood friends, a brilliant software developer, was misdiagnosed after reporting headaches. By the time doctors discovered the truth—an aggressive brain tumor—it was too late. He underwent emergency surgery and aggressive treatment that left him permanently in a wheelchair.

His friends and family urged him to file a malpractice lawsuit. He had every reason to pursue it. But before making a decision, he sought guidance from his Rebbe.

The advice was unexpected: Don’t sue.

Why? Because in order to win, he would need to internalize and present himself as broken. He’d have to live the rest of his days as a victim. Instead, the Rebbe encouraged him to embrace the time he had left and focus on living with meaning.

And that’s exactly what he did. He developed a software program that sold for a life-changing amount—enough to secure his family’s future for generations. He lived to see his children marry and to meet grandchildren.

That story stayed with me—especially during a business dispute I became entangled in three years ago with a company I once respected and supported. What began as a principled complaint quickly revealed, to me, how money and process can sometimes be used not to resolve, but to exhaust and intimidate.

There were moments where it felt overwhelming. But unlike a physical illness, this challenge couldn’t spread—it had no power where values and clarity were present

Like my father’s friend, I decided not to stay in the role of victim. I used the challenge as fuel to create something meaningful.

Out of that struggle was born Cutting Edge – ESaaS (Ecosystem as a Solution)—a platform designed for principled dealmaking and alignment in business relationships. It’s built to protect what matters: integrity, transparency, autonomy, and mutual success.

The timing couldn’t be more aligned. As we approach the Festival of Redemption, I’m reminded that real freedom comes not from avoiding struggle, but from what we choose to build through it.

Wishing each of you a season of clarity, growth, and personal redemption—

Professionally and personally.

— Meyer

The anecdotes and perspectives shared above reflect personal recollections and subjective impressions. They have been anonymized to respect privacy, and are not intended as statements of fact about any identifiable party.