

Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
4 days ago5 min read


Birds of a Feather
A WhatsApp photo of two remarkable people, one new, one familiar, triggered a reflection on trust, ownership, and the kind of relationships worth building. In this post, I explore what it means to truly belong, how to choose the right partners, and why some people walk in just as others are walking out, by design.

Boruch Meir "Meyer" Greenbaum
5 days ago5 min read


Clean Hands. Clear Conscience. True Brand.
Note: This post includes Hebrew and Jewish terms, both spiritual and legal. A glossary is available at the end for context and clarity....

Boruch Meir "Meyer" Greenbaum
Jun 225 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
Jun 173 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.

Boruch Meir "Meyer" Greenbaum
Jun 162 min read


The King of Content: On Truth, Business, and a Lesson from the Rebbe
The Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, whose recorded words continue to inspire generations across the globe. This...

Boruch Meir "Meyer" Greenbaum
Apr 84 min read