

Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Dil-Do or Dil-Don’t?
He handed me a bag with a rubber prototype. My wife found it on Shabbos. What happened next became family legend.

Boruch Meir "Meyer" Greenbaum
Jun 254 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
Jun 163 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.

Boruch Meir "Meyer" Greenbaum
Jun 152 min read


Not So DUM™ After All
From brand setback to bold clarity, DUM Diagnostics ™ was born to show the world that Jewish blood, and life itself, is not cheap.

Boruch Meir "Meyer" Greenbaum
Jun 134 min read


A Burn, A Roast, and the Business of Healing
A Friday afternoon burn while prepping Shabbat dinner became a powerful reminder of what it means to heal. From kitchen accident to clinical care, I treated my own wound using the same tools I’ve helped bring to market. This post is about pain, purpose, and the business of healing—body and soul.

Boruch Meir "Meyer" Greenbaum
Jun 43 min read


What I Learned at McKesson's National Sales Conference About Values-Driven Business
After three intense days at the McKesson Medical-Surgical National Sales Conference, I found myself unexpectedly moved—not just by the scale of the event or the industry announcements, but by a quiet moment of recognition from a respected manufacturer. It reminded me that values-driven leadership isn't just noticed… it’s needed. This is a reflection on that moment, what it taught me about the Business of Soul, and why companies built with integrity will always win the long ga

Boruch Meir "Meyer" Greenbaum
May 212 min read


The King of Content: On Truth, Business, and a Lesson from the Rebbe
The Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, whose recorded words continue to inspire generations across the globe. This...

Boruch Meir "Meyer" Greenbaum
Apr 74 min read