

Strength for the Weary - A Business of Soul Reflection at 35,000 Feet
From weary to awakened—how one morning blessing reframed my day at 35,000 feet.

Boruch Meir "Meyer" Greenbaum
1 day ago2 min read


What I Learned at McKesson's National Sales Conference About Values-Driven Business
After three intense days at the McKesson Medical-Surgical National Sales Conference, I found myself unexpectedly moved—not just by the scale of the event or the industry announcements, but by a quiet moment of recognition from a respected manufacturer. It reminded me that values-driven leadership isn't just noticed… it’s needed. This is a reflection on that moment, what it taught me about the Business of Soul, and why companies built with integrity will always win the long ga

Boruch Meir "Meyer" Greenbaum
2 days ago2 min read


The Business of Soul
What if success meant staying true to your soul? Discover how real leaders build businesses that reflect who they are—and why it matters more than ever.

Boruch Meir "Meyer" Greenbaum
May 112 min read


Go Straight, or Go in Circles
Trade Turmoil, Tariff Gymnastics, and the Power of Walking Straight
Fresh from the IMCO conference, I dive into the chaos of today’s global supply chains—where tariff circumvention industries are booming, and companies must choose between shortcuts and sustainability. A childhood Yiddish lesson reminds me: go crooked, and you’ll walk in circles. Go straight, and you’ll get there—with dignity, clarity, and purpose.

Boruch Meir "Meyer" Greenbaum
May 83 min read


Blood, Mud & Maxi Pads: My Short-Lived Rugby Career
I joined a rugby team to become a man. I left with a bruised ribcage, a bruised ego, and a sanitary pad stuck to my shoulder.
This is the (absorbent) origin story I never meant to tell—but somehow keep reliving. Especially because my mum tells it every year… in her high school class.

Boruch Meir "Meyer" Greenbaum
May 83 min read