

Untying the Knots
On Grievances, Beaches at 4:30 AM, and the Truth We Think We Know Earlier this week, I saw a WhatsApp status from a cousin I’ve recently...

Boruch Meir "Meyer" Greenbaum
6 days ago4 min read


Rolodex of Soul
What a pandemic glove deal, a Malibu living room, and a man named Les taught me about distribution, trust, and legacy. This Thursday,...

Boruch Meir "Meyer" Greenbaum
Jul 23 min read


The Tipping Point Is Here
Reflections on Gimmel Tammuz, the Rebbe’s Legacy, and What Comes Next Yesterday afternoon, I was standing in my brother and...

Boruch Meir "Meyer" Greenbaum
Jul 24 min read


Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Birds of a Feather
A WhatsApp photo of two remarkable people, one new, one familiar, triggered a reflection on trust, ownership, and the kind of relationships worth building. In this post, I explore what it means to truly belong, how to choose the right partners, and why some people walk in just as others are walking out, by design.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read