

What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
55 minutes ago3 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.

Boruch Meir "Meyer" Greenbaum
20 hours ago2 min read


Not So DUM™ After All
From brand setback to bold clarity, DUM Diagnostics ™ was born to show the world that Jewish blood, and life itself, is not cheap.

Boruch Meir "Meyer" Greenbaum
3 days ago4 min read


🐝 Honey, I Shrunk the Wounds!
A kitchen burn led me down a sticky rabbit hole — into the world of medical-grade Manuka honey, wound care innovation, and why nature still outperforms pharma in the places that matter most.

Boruch Meir "Meyer" Greenbaum
Jun 73 min read


A Burn, A Roast, and the Business of Healing
A Friday afternoon burn while prepping Shabbat dinner became a powerful reminder of what it means to heal. From kitchen accident to clinical care, I treated my own wound using the same tools I’ve helped bring to market. This post is about pain, purpose, and the business of healing—body and soul.

Boruch Meir "Meyer" Greenbaum
Jun 53 min read


What I Learned at McKesson's National Sales Conference About Values-Driven Business
After three intense days at the McKesson Medical-Surgical National Sales Conference, I found myself unexpectedly moved—not just by the scale of the event or the industry announcements, but by a quiet moment of recognition from a respected manufacturer. It reminded me that values-driven leadership isn't just noticed… it’s needed. This is a reflection on that moment, what it taught me about the Business of Soul, and why companies built with integrity will always win the long ga

Boruch Meir "Meyer" Greenbaum
May 222 min read


The Business of Soul
What if success meant staying true to your soul? Discover how real leaders build businesses that reflect who they are—and why it matters more than ever.

Boruch Meir "Meyer" Greenbaum
May 112 min read


Go Straight, or Go in Circles
Trade Turmoil, Tariff Gymnastics, and the Power of Walking Straight
Fresh from the IMCO conference, I dive into the chaos of today’s global supply chains—where tariff circumvention industries are booming, and companies must choose between shortcuts and sustainability. A childhood Yiddish lesson reminds me: go crooked, and you’ll walk in circles. Go straight, and you’ll get there—with dignity, clarity, and purpose.

Boruch Meir "Meyer" Greenbaum
May 83 min read


Zokef Kefufim – The Blessing That Straightens the Bent
What collapsing in a Brooklyn hotel taught me about standing tall — body, business, and soul.

Boruch Meir "Meyer" Greenbaum
Apr 234 min read