

Tearing Flesh, Building Soul
Why gossip, cruelty, and exploitation corrode communities, and how universal principles can transform decay into renewal. The Setting...

Boruch Meir "Meyer" Greenbaum
3 days ago4 min read


What Have I Left Behind?
A Lesson in Action and Legacy By Boruch “Meyer” Greenbaum I was catching up this morning with Les, who’s navigating the joys and...

Boruch Meir "Meyer" Greenbaum
Aug 112 min read


One Ball at a Time. One Soul at a Time. One Diamond at a Time.
Diamonds Don’t Juggle Themselves I’ve written before about my friend Les, because, frankly, he’s unforgettable. A true original. He’s...

Boruch Meir "Meyer" Greenbaum
Aug 42 min read


When Someone Falls, Who’s Responsible? A Morning Learning with My Brother
TL;DR: In this week’s Torah portion (Masei), I was learning with my brother Kivi, a Chabad campus rabbi, about the Cities of Refuge and...

Boruch Meir "Meyer" Greenbaum
Jul 225 min read


Untying the Knots
On Grievances, Beaches at 4:30 AM, and the Truth We Think We Know Earlier this week, I saw a WhatsApp status from a cousin I’ve recently...

Boruch Meir "Meyer" Greenbaum
Jul 44 min read


Discovering the Business I Was Meant to Build
In 2020, I stepped away from a business I helped build from the ground up: global suppliers, custom tooling, regulatory hurdles, the works. Years later, a forensic data recovery for a valuation revealed the buried legacy of that effort. This is the story of what we built, what got lost, and what I learned about leadership, alignment, and the cost of misplaced trust.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Birds of a Feather
A WhatsApp photo of two remarkable people, one new, one familiar, triggered a reflection on trust, ownership, and the kind of relationships worth building. In this post, I explore what it means to truly belong, how to choose the right partners, and why some people walk in just as others are walking out, by design.

Boruch Meir "Meyer" Greenbaum
Jun 265 min read


Dil-Do or Dil-Don’t?
He handed me a bag with a rubber prototype. My wife found it on Shabbos. What happened next became family legend.

Boruch Meir "Meyer" Greenbaum
Jun 254 min read


Clean Hands. Clear Conscience. True Brand.
Note: This post includes Hebrew and Jewish terms, both spiritual and legal. A glossary is available at the end for context and clarity....

Boruch Meir "Meyer" Greenbaum
Jun 225 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.

Boruch Meir "Meyer" Greenbaum
Jun 163 min read