We’re Not Asking for Shelter. We’re Offering a Lifeline

Jew and Gentile alike, we all need a spark right now. Here’s where to find it.

I received a welcome Erev Shabbos message from my father.

He asked me why I had started writing, told me he enjoyed it very much, and sincerely wanted to know:

What prompted you to start expressing yourself in a public manner?

For the longest time, I’ve been asked by business associates, friends, and colleagues to be more vocal.

To write more.

To speak more.

To put myself out there.

And because of my fragile ego, I always had the same line:

“I don’t want to piss into the wind.”

Then I’d laugh it off.

But I was always left with a lingering feeling…

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Over Shabbos, I reflected on what my father asked me.

And I realized

It was October 7th, and everything that’s happened since, that pushed me over the edge.

It’s what really compelled me to start putting myself out there and explaining concepts

Concepts like the Lubavitcher Rebbe’s worldview…

Concepts like Moshiach…

Ideas that need to be expressed fully, unequivocally, without compromise.

So I started speaking in the only way I know how to speak.

And I started using the brilliance of technology to make it accessible

and understandable, for people who are actually interested.

And I’ve found… not only are people interested

They want to know how they can adopt this way of thinking.

How they can live this kind of life.

So here’s what I’m doing:

I’m making available for free, three books that I love, books that my business colleagues of all races, colors, and creeds have read, enjoyed, and drawn real benefit from:

• Towards a Meaningful Life by Rabbi Simon Jacobson

• The Rebbe by Rabbi Joseph Telushkin

• Positivity Bias by Rabbi Mendel Kalmenson

  
  

These books have been donated through DoGood Giving, our 501(c)(3) nonprofit, and will be available, at no cost, to any Platform Partner who requests them, on behalf of themselves or to send to someone else.

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But here’s where it gets heavier.

This isn’t just about personal development or self-help.

This is about survival.

Not just ours. The world’s.

There was a time, throughout Jewish history, where we had to knock on the doors of our non-Jewish neighbors…

To beg them to shelter us.

To hide us.

To protect us.

And sometimes they did.

Sometimes they put themselves in danger to do it.

But this time?

This time we’re not asking for shelter.

We’re offering a lifeline.

To the masses.

To anyone and everyone who’s terrified of where their society is heading.

People who can feel the collapse under their feet but don’t know where to turn.

The truth is… the answer isn’t complicated.

It’s actually very obvious.

As the Rebbe said: “We just have to open our eyes.”

There’s a G-dly spark within every single one of us.

You find it, and everything starts to make sense.

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I read this week that in Australia, my birthplace, once known to Jewish refugees as the “Goldene Medinah” (the land that glitters with gold) there are voices in public discourse and on the streets moving beyond criticism, and edging toward the idea that Jews “have no place” in the nation.

This isn’t vague fearmongering.

It’s being discussed in fringe-right circles, the woke left, and is occasionally echoed in protest slogans and online commentary.

And I want to ask anyone of sane mind, anyone who values rational thought:

Use ChatGPT.

Read history.

Ask yourself:

What happens to societies that attempt to exclude, marginalize, or erase G‑d’s chosen people?

In every generation, they rise to destroy us.

And in every generation, G‑d delivers us from their hands

often with devastating consequences for the society that tried.

Those nations end up as warnings etched in history.

This is not conjecture.

This is fact.

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So yes, it’s rising again.

But this generation is different.

This time, it’s our turn to stand up.

To be strong.

To lead.

To provide moral clarity.

To bring a Kiddush Hashem, a sanctification of G-d’s name, in everything we do.

We are Dor Hashvi’i, the Seventh Generation

or as I’ve coined it: Gen7™ and #WeThe7th™

And that comes with responsibility. This is the time to speak truth.

Because truths are eternal.

And when we embrace truth, the world gets quiet.

Still.

Grateful.

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So today, do something.

Give more charity.

Smile at a stranger.

Help someone in need.

Jew or Gentile alike, it makes no difference.

“A little bit of light pushes away a lot of darkness.” – The Rebbe

Do an act of goodness and kindness today.

And then…

Open your eyes.

Because if you do

You might just see the potential for serenity.

For peace.

For meaning.

And if that’s not Messianic?

Then I’ll be damned.

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📚 Want a free copy of the books I mentioned?

Reply to this post or reach out through info@dogoodgiving.com

🕊 Want to learn about Doing Business with Soul?

Start here: cuttingedgehc.com

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Glossary (for new readers):

• Erev Shabbos – Friday afternoon, the time before the Jewish Sabbath begins

• The Rebbe – Rabbi Menachem Mendel Schneerson, the Lubavitcher Rebbe

• Moshiach – The Jewish concept of a future Redeemer who brings global peace and spiritual awakening

• Kiddush Hashem – Sanctifying G-d’s name through visible acts of righteousness

• Doros Hashvi’i – “The Seventh Generation,” a Chabad term for our era being the one destined to bring spiritual redemption