

Dil-Do or Dil-Don’t?
He handed me a bag with a rubber prototype. My wife found it on Shabbos. What happened next became family legend.
Boruch Meir "Meyer" Greenbaum
Jun 254 min read


Clean Hands. Clear Conscience. True Brand.
Note: This post includes Hebrew and Jewish terms, both spiritual and legal. A glossary is available at the end for context and clarity....
Boruch Meir "Meyer" Greenbaum
Jun 225 min read


What a Chinese Manufacturer Taught Me About the Power of Shabbos
Can AI make us more authentic? A cross-cultural deal, a lesson in Shabbos, and a glimpse into the Business of Soul.
Boruch Meir "Meyer" Greenbaum
Jun 163 min read


Chuppa Etiquette: What I Learned About Seeing the Best in People
A moment under the chuppa shifted my perspective—from frustration to soul, through the Rebbe’s voice and message of love.
Boruch Meir "Meyer" Greenbaum
Jun 152 min read


Not So DUMâ„¢ After All
From brand setback to bold clarity, DUM Diagnostics â„¢ was born to show the world that Jewish blood, and life itself, is not cheap.
Boruch Meir "Meyer" Greenbaum
Jun 134 min read