š Honey, I Shrunk the Wounds!
- Boruch Meir "Meyer" Greenbaum
- Jun 7
- 3 min read
If youāve been reading my posts lately, youāll know that I burned myself with sizzling hot oil last week while searing a log of meat.
In the meantime, Iāve been having a little too much fun trying different dressings and applications.
I'm like a kid in a candy store.
Because really⦠how often do you get to try wound care products on yourself while you're otherwise healthy? Thank G-d.
The wound was healing, but it started drying out too quickly. Still had some redness, shearing, and low-level exudate.
So I called my friend and Platform Partner, Pat.
Pat really knows product. Manufacturing. Processes, Materials. The kind that actually heal, nourish, and give dignity to the elderly and infirm. He's in a class of his own.
āHowās the wound healing?ā he asked as soon as he popped on screen, genuine concern in his eyes.
āStagnating. Still red, light drainage.ā
āIām sending you a tube of Manuka honey gel and a honey gauze dressing. Youāll have it in the morning. Itāll heal it perfectly.ā
Amazing guy.
That moment took me back to a call I had a few weeks ago with an industry colleague.
He told me that Integra Lifesciences had hit major supply chain issues with their MedihoneyĀ® wound care line.
āNo one has product. No idea when itāll be back in stock.ā
If you're in wound care, you know that Medical Grade Manuka Honey is in a class of its own.
Itās so effective that it has its own FDA 510(k) designation. Categorized as a medical device, yet naturally derived and clinically proven.
There are thousands of studies showing its regenerative, antibacterial, and anti-inflammatory power.
But hereās the thing no one talks about: itās incredibly hard to work with.
There are so many variables that can affect the quality and consistency of Manuka honey:
MGO and UMF levels
Variability in flowering season
Bee foraging radius
Climate and altitude
Soil composition
Proximity to pollutants
Mono vs. multifloral nectar sources
Beekeeping practices
Harvesting and processing temperatures
Moisture content
Batch-to-batch variation
Sterilization technique
Packaging and light exposure
Global regulatory compliance
Get my drift?
I started digging into the global market data for medical-grade Manuka wound dressings⦠and Iāll be honest.
I was underwhelmed.
Despite incredible clinical outcomes. Despite its ability to reduce trauma, scarring, and chemical use. Despite its purity.
The market is still relatively small.

Years ago, I had a conversation with one of the most fascinating characters Iāve ever met.
A a jellyfish-farming surfer, biologist, and inventor based in Scotland named Andrew. We are now great mates.
He had developed the worldās purest regenerative collagen using jellyfish washing up onshore.
We were going over his IP strategy and product roadmap, and I asked why he wasnāt starting with wound care.
He said:
āBig wound care is pharma-run. They need scale. They canāt afford natural products with unpredictable harvests or supply constraints. Too risky. Too many force majeure events. Too many regulatory headaches. Even if itās a better product, in the US system, if it doesnāt bill well, it doesnāt scale. Unless a clinician mandates it, no one takes the risk.ā
I get it. But I disagree.
If a product delivers better outcomes...If it reduces trauma, speeds up healing, and preserves skin integrity...Then we donāt need to scale demand. We need to scale supply.
And thatās exactly what weāre doing.
Weāve secured high-volume contracts with certified honey sources.
Weāve lined up global formulation partners for medical and OTC product lines.
Weāve built regulatory infrastructure across FDA, MDR, and FDSAP.
Weāve implemented QA and GMP protocols that are audit-ready.
We're ready to co-develop and commercialize globally across multiple formats:
Wound gels
Honey dressings
Capsules and lozenges
Topicals and sprays
Proprietary formulations for skin, immune, and gut health
šÆ Opening the Platform for Partners in Honey
This is an invitation.
If you're in wound care, medical product distribution, OTC innovation, or interested in licensing, investing, or co-developing in this category.
Join us.
We're opening the Platform for Partners in Honey.
If you're serious about bringing values-based innovation to market, rooted in efficacy, purity, and principled scaling, letās talk.
š© Reach out. Letās meet. Letās build.
It's nearly Shabbos candle-lighting time and I need to check on my pickled corned beef in the oven.
Donāt worry ā itās an oil-free recipe.
Iām not making that mistake again.
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