The Power of I: A Poolside Pact, a Platform, and a Promise

This morning, I sat poolside in Melbourne with someone I’d never met before.

He reached out after his brother liked one of my recent blog posts. He’d noticed I was in town for Passover and asked to connect.

I’m glad he did.

He’s 41, highly accomplished, and spent most of his career heading up Big Ag for one of Australia’s largest family offices. We got straight into it.

“Do you know that feeling—when it’s time to make a change?” he asked.

“Don’t say you. Say I,” I replied.

He paused.

I explained:“I’ve been reminding clients—and myself—that when we speak, we should own our words. If I say something, let it be my experience, my feeling, my perception. If I find myself saying ‘you,’ maybe I shouldn’t be the one saying it.”

That became the theme of our conversation: ownership. Clarity. Direction.

He shared a quick rundown of his career. I gave him a crash course in what we do at BMG Advisors and how it ties into our Cutting Edge ESaaS platform.

We agreed to move forward with a Platform Partnership Agreement.

I told him how I work—available 24-6, or 24-7 if you're with us for Shabbos or Yom Tov. It’s my dorky way of saying: I’m here when it matters, especially when there’s a spark of strategy or something worth building.

He mentioned that he rarely visits LA, where I live—except that his best childhood friend is there.

Turns out, we share a best friend.

This friend is one of the most gifted musicians, educators, and rabbis I know—together with his wife and family, they’ve inspired hundreds, if not thousands. Thinking of him reminded me of a post I once wrote after a class he arranged, where something just… clicked.

(You can read that post [here].)

We laughed at the small-world nature of it all. Talked about sending a selfie. Forgot to. Kept talking.

But about an hour after our meeting, he called me:

“We never took the selfie!”

So we jumped on FaceTime, snapped a screenshot, and sent it to our mutual friend.

The perfect bow on a divinely timed encounter.

One hour, one conversation, one aligned partnership—and one screenshot later—we were off.

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Lately, I’ve been asking myself:

Is it worth it to write? To share?

For a long time, I avoided it. Fear of “pissing into the wind,” fragile ego, all of it.

But recently, I’ve seen miracles—in real time. Posts that sparked conversations, led to opportunity, created impact. Some reach out. Many don’t. That’s fine.

I’m learning that if I say “I,” and you say “you,” then we can meet as equals—where partnership lives.

He committed to diving into my sites:www.bmgconsulting.net and www.cuttingedgehc.com.I committed to sending him a recap and a draft MOU.

Walking home in the Melbourne sun, I realized my bladder was full (second coffee). I rushed home to relieve myself, then sat down—not to piss into the wind—but to write. To reflect. To partner through words.

Wishing everyone meaningful days ahead as we each celebrate our own holy days and traditions.

Yours in partnership,

Boruch Meir “Meyer” Greenbaum